FOR IMMEDIATE RELEASE
The Federation of Associations of Ghanaian Exporters (FAGE) is set to make a powerful statement at Fruit Logistica 2025 in Berlin, Germany. FAGE will lead a delegation of Ghana’s premier horticultural businesses to showcase the nation’s diverse agricultural offerings in Europe from the 5th to the 7th of February.
In a strategic move to amplify Ghana’s presence in the global agricultural market, FAGE in partnership with the Ghana Export Promotion Authority will use this platform to launch the groundbreaking Ghana Horticulture Expo 2025.
The Ghana pavilion will spotlight the country’s premium exports, including its internationally acclaimed sugarloaf pineapple, tropical mangoes, and innovative fonio products. Special pitch sessions will highlight Ghana’s exceptional produce range, featuring chili peppers, sweet potatoes, yam, and coconuts, demonstrating the country’s agricultural diversity and export readiness.
“Our participation at Fruit Logistica 2025 represents a crucial step in expanding Ghana’s footprint in the global horticultural market,” says Davies Korboe, the President of FAGE.
“By launching the Ghana Horticulture Expo 2025 at this prestigious event, we’re creating a powerful platform for international trade relationships and showcasing Ghana’s commitment to agricultural excellence. The plan is to strategically build relationships and capacity to increase our Non-Traditional Export value from about $3 billion to $10 billion by 2029. The Fruit Logistica event presents a great opportunity to reach the market and sell Ghana.”
The Ghana Horticulture Expo 2025, a three-day event, will serve as a comprehensive showcase of Ghana’s horticultural and allied industries, offering unprecedented networking and business opportunities for local and international stakeholders.
MEDIA INTERVIEW SYNOPSIS
Key Messages:
1. Ghana’s strategic position as a leading African agricultural exporter
2. Launch of Ghana Horticulture Expo 2025 as a catalyst for sector growth
3. Focus on non-traditional exports to diversify Ghana’s export portfolio
4. Commitment to meeting international quality standards and buyer requirements
5. Investment opportunities in Ghana’s agricultural sector
Target Angles:
• Economic impact of agricultural exports on Ghana’s economy
• Market access opportunities for international buyers
• Success stories of Ghanaian exporters
Interview Questions Guide
Strategic Overview:
1. What makes Ghana’s agricultural products uniquely positioned for the international market?
2. How will the Ghana Horticulture Expo 2025 benefit both local producers and international buyers?
3. What growth targets has FAGE set for non-traditional exports in the coming years?
Product-Specific:
1. Why has Ghana chosen to focus on these specific products (chili pepper, sweet potatoes, etc.) for the international market?
2. 5. What quality control measures are in place to ensure Ghana’s exports meet international standards?
Market Development:
1. How is Ghana addressing the challenges of entering new international markets?
2. What support systems are in place for potential investors in Ghana’s agricultural sector?
3. How does FAGE facilitate relationships between Ghanaian producers and international buyers?
Technical Considerations:
1. What infrastructure improvements are being made to support increased agricultural exports?
2. How is Ghana incorporating technology and innovation in its agricultural practices?
Future Outlook:
1. What are the long-term goals for Ghana’s agricultural export sector?
2. How does Ghana plan to compete with other major agricultural exporters globally?